2020
[CATEGORY] SOCIAL CAMPAIGN / WEBSITE / NAMING / VIRTUAL EVENT / ACTIVATION / PROSOCIAL [ROLE] CREATIVE DIRECTOR / COPYWRITER
→
The country went into lockdown in mid-march, but our client Mailchimp started cranking. The SXSW film festival was the soonest, biggest, highest profile creative community event that had been cancelled so they teamed up with Oscilloscope to acquire licensing for as many short films as possible. Without major distribution, the shorts had the most to lose without the festival. So, in the span of a couple weeks, our whole team scrambled to get permissions, build a site, and to name and brand a new digital event in the midst of a pandemic. #SupportTheShorts was born and garnered 55x more views than these shorts would have received if the event hadn't been cancelled.
[CREDITS]
CREATIVE DIRECTOR / COPYWRITER → Dave Ramirez
CREATIVE DIRECTOR / ART DIRECTOR → Nicole Karalekas
MOTION DESIGN → Habin Koh
SITE DESIGN → Code and Theory
AGENCY → Kin
PRODUCTION COMPANY → Code and Theory & Oscilloscope
2020
[CATEGORY] SOCIAL CAMPAIGN / WEBSITE / NAMING / VIRTUAL EVENT / ACTIVATION / PROSOCIAL
[ROLE] CREATIVE DIRECTION / COPYWRITING
→
The country went into lockdown in mid-march, but our client Mailchimp started cranking. The SXSW film festival was the soonest, biggest, highest profile creative community event that had been cancelled so they teamed up with Oscilloscope to acquire licensing for as many short films as possible. Without major distribution, the shorts had the most to lose without the festival. So, in the span of a couple weeks, our whole team scrambled to get permissions, build a site, and to name and brand a new digital event in the midst of a pandemic. #SupportTheShorts was born and garnered 55x more views than these shorts would have received if the event hadn't been cancelled.
[CREDITS]
CREATIVE DIRECTOR / COPYWRITER → Dave Ramirez
CREATIVE DIRECTOR / ART DIRECTOR → Nicole Karalekas
MOTION DESIGN → Habin Koh
SITE DESIGN → Code and Theory
AGENCY → Kin
PRODUCTION COMPANY → Code and Theory & Oscilloscope
(TOP)
Index
[7] I’m Why, NBA–TV Campaign, Film, Creative Direction, Copywriting, Sports, 2018
[8] Like A Burger, Schweid and Sons–Film, Comedy, Direction, Acting, 2017
[9] Google Glass, Google–Film, Product Launch, Technology, Copywriting, 2013
[10] 3Artists 1Song:Warrior, Converse–Branded Content, Film, Music Video, Fashion, Copywriting, 2013
Index
[1] Big Change Starts Small, Mailchimp–Full Campaign, Film, Website, Animation, Creative Direction, Copywriting, 2021
[2] Please Leave, WeTransfer–Full Campaign, Film, Website, Tech, Creative Direction, Copywriting, 2019
[6] I’m Why, NBA–TV Campaign, Film, Creative Direction, Copywriting, Sports, 2018
[7] Like A Burger, Schweid and Sons–Film, Comedy, Direction, Acting, 2017
[8] Google Glass, Google–Film, Product Launch, Technology, Copywriting, 2013
[9] 3Artists 1Song:Warrior, Converse–Branded Content, Film, Music Video, Fashion, Copywriting, 2013
AVAILABLE FOR FREELANCE → ( DAVE.RAMIREZ@GMAIL.COM )