2015

Schweid & Sons has been providing the highest quality hamburger beef to some of the best restaurants in the country. They decided to sell direct to consumers and needed their first commercial. I was approached by Night Agency to direct and star in a parody of Dove’s Like A Girl campaign. Except it was about standing up to the limitations that society puts on our burger preferences. Annnnnyways. This was my first commercial production as a director. And also an actor. I also accidentally wrote the scripts and then when I sent it to the creative team they were like—oh we were actually gonna write the script because…we’re the creative team. Oops. We blended our scripts and cast a group of improv comedians from UCB. I gave each comedian a character to play off of me as the Lauren Greenfield of burger pride and we kicked off the most ridiculous interviews I've ever been a part of. The outtakes film is some of my favorite work. Enjoy.

[CREDITS]
DIRECTOR → Dave Ramirez
D.P. → Todd DosSantos
AGENCY → Night Agency
PRODUCTION COMPANY → Lot 112