[CATEGORY] SOCIAL CAMPAIGN / WEBSITE / NAMING / VIRTUAL EVENT / ACTIVATION / PROSOCIAL [ROLE] CREATIVE DIRECTOR / COPYWRITER

The pandemic didn’t seem to deter police from murdering black people in the streets. The gurgling hate embedded into the racist soil of this country was being harvested by a psychopathic demagogue. New voices were vital. Unheard perspectives were imperative. Knowledge was the answer. By The Books began as a partnership between Mailchimp and the Decatur Book Festival, so when covid shut the event down, Mailchimp was determined to pick up the pieces. A book fair meets a virtual event meets a summer reading list meets a platform for diverse perspectives at a time when they were sorely needed. Code and Theory built and designed the site, we named and branded the event.