GIVING SMALL WORLD
CHANGERS A BIG STAGE
2021
[CATEGORY] FULL CAMPAIGN / ANIMATION / WEBSITE / NAMING / PROSOCIAL [ROLE] CREATIVE DIRECTOR / COPYWRITER
→
Over the past 6 years, Mailchimp has been testing a new method of corporate responsibility: Giving to local nonprofits, giving unrestricted, and encouraging others to do the same. They asked us to tell people about it. We developed a stream–of–consciousness style script that simplifies an otherwise complicated situation, and turned it into a fun, animated journey through a local community. The launch film drives viewers to our program site—Big Change Starts Small, where we highlight all the amazing work Mailchimp has been doing in Atlanta and invite other corporations to join us.
[CREDITS]
CREATIVE DIRECTOR / COPYWRITER → Dave Ramirez
CREATIVE DIRECTOR / ART DIRECTOR → Nicole Karalekas
MOTION DESIGN → Buck
WEBSITE DESIGN → Superhero Cheesecake / Buck
AGENCY → Kin
GIVING SMALL
WORLD CHANGERS
A BIG STAGE
2021
[CATEGORY] FULL CAMPAIGN / ANIMATION / WEBSITE
/ NAMING / PROSOCIAL
[ROLE] CREATIVE DIRECTOR / COPYWRITER
→
Over the past 6 years, Mailchimp has been testing a new method of corporate responsibility: Giving to local nonprofits, giving unrestricted, and encouraging others to do the same. They asked us to tell people about it. We developed a stream–of–consciousness style script that simplifies an otherwise complicated situation, and turned it into a fun, animated journey through a local community. The launch film drives viewers to our program site—Big Change Starts Small, where we highlight all the amazing work Mailchimp has been doing in Atlanta and invite other corporations to join us.
[PRESS]
Adage
Forbes
Stash
The LA Egotist
Little Black Book
[CREDITS]
CREATIVE DIRECTOR / COPYWRITER → Dave Ramirez
CREATIVE DIRECTOR / ART DIRECTOR → Nicole Karalekas
MOTION DESIGN → Buck
WEBSITE DESIGN → Superhero Cheesecake / Buck
AGENCY → Kin
